What colour psychology reveals about the presidential candidates

With all the posturing, it’s tough to tell which candidate for the US presidency is going to “bring about change”, so I thought we’d use colour psychology to cut through the crap and see what the candidates are really saying through their website design.

I got the idea from the Boston Globe’s article, which asked some typographers to assess the logos of US presidential candidates.

Today let’s make a similar assessment: what messages do … Continue reading »