Designing a logo for The Sorting Room cooperative

As mentioned in my previous post, I’ve joined a group here in Stromness that’s starting up an artists’ cooperative called The Sorting Room. We’re set to open in May alongside the Orkney Folk Festival, and need to have bags and tags ready. And that means we need a logo.

I love designing logos.

Logos are the instant snapshot of your business or organisation. The challenge of transforming some words like “decadent” and “welcoming” into a few shapes and letters that actually convey that idea is … Continue reading »

Starting a community and artist cooperative

After months of planning and groundwork, a new community cooperative is taking shape here in Stromness. The Sorting Room will be a “social enterprise”, meaning a business whose profits benefit the community both by helping artists get a fair wage and by creating a space that everyone can be a part of.

Social enterprises are exactly the kind of clients I want to work with. It’s not a non-profit, and it’s not a standard business — it’s somewhere in between, and I believe it’s the most fulfilling and sustainable way to … Continue reading »