Do Good Design

Do you struggle to know what to put on your home page? How do you get visitors to stay on your website, explore it further?

For writing a home page that gets visitors to explore, then buy from your business, you need to know what to say — and what not to say.

People don’t read most web pages

It’s tempting to think you need to put everything important about your business on the home page. Otherwise, how will people … Continue reading »

When you write for your website, don’t be afraid to write like you speak.

Your personal and distinctive tone lets people know you’re the right business for them. You’ll help to build trust, a loyal following and ultimately, business success.

You’re not a corporate drone — don’t sound like one

How do you write like you speak? First, don’t hide behind a formal tone.

Skip the generic “we” if you’re a one-person setup and embrace “I”. Go for “don’t” and “can’t” instead … Continue reading »