Do Good Design

Of course you’ll think I’m just writing this as a thinly veiled advertising ploy, but you might be surprised by what I have to say.

Go for a Do-It-Yourself website

Don’t hire a web designer unless you have to.

If you’re getting the sales, number of visitors, contacts or whatever your goal is for your website, then congratulations, you’ve done a great job. Don’t waste the money on a new website just because you want it to look cooler, or do more stuff that everyone else seems to be doing.

Unless…

On the other hand, … Continue reading »

What pages on your website are most popular? What countries do your visitors come from?

You can find out all of this and more with website traffic tracking software, also known as “analytics”.

The software I use and recommend is Google Analytics, which is free and pretty easy to use.

By knowing more about what is happening on your website, you’ll find out how valuable it is and what you can do to make it work a … Continue reading »

You’ve got a website that you’ve had for a while, but it’s just not giving you the results you were hoping for.

Maybe it started well at first, but has petered out in the last several months. Or worse, maybe it never did what you wanted it to do in the first place.

Here are 4 sure signs it’s time to salvage what you can of the old site and get on to the new:

1. You think

… Continue reading »

Just like a car, a website needs regular maintenance to perform at its peak.

Ignore it for too long and your content will grow stale, the design will go out of style, and your visitors will drift away to a website that looks like someone’s actually there.

“But I’ve got a business to run,” you say. You haven’t got time to be constantly working on your website.

But remember, your website is often your biggest source of new … Continue reading »