As a certified colour consultant, I’ve studied how to use colour in web design to communicate a business brand and help increase sales and improve marketing.
In this article, I’ll talk about why colour is so powerful and how to use colour in your marketing materials. [If you'd like to learn more about a specific colour's meaning, be sure to check out the Hidden Meaning of Colour series of articles.]
In this tutorial, we’ll learn how to use the first rule of good graphic design: contrast.
Follow them, and turn a basic-looking website into one that does your business proud.
Look at your website: how many of them does your site follow?
[Note: For more about all 4 rules, check out 4 Big Rules of Graphic Design. Today we're focusing just on Rule 1: Contrast.]
The rule with contrast is, don’t be a … Continue reading »
Do you look at your website and know you don’t like how it looks, but aren’t sure how to make it better?
Would you like your site to look more polished and professional but don’t know how?
Luckily, there are some basic concepts that, once you know how to use them, will have your website looking like it was professionally done.
A quick note: this article is just about “graphic design”, or what your website looks like.
Graphic Design
What your website looks like makes a big impact on your business, and yet a lot of businesses fail to invest in a good-looking design.
They think they don’t have the money to spend on something “extra”. They do it themselves, or hire as cheap a designer as possible.
Surprisingly, when you know that your website design is the first thing your customers notice and judge.
Get it wrong, and your potential clients will go somewhere else.
Hi, I’m Rachel. Contact me now to discuss your project.
