As a certified colour consultant, I’ve studied how to use colour in web design to communicate a business brand and help increase sales and improve marketing.
In this article, I’ll talk about why colour is so powerful and how to use colour in your marketing materials. [If you'd like to learn more about a specific colour's meaning, be sure to check out the Hidden Meaning of Colour series of articles.]
[Note: This is the 2nd article in the "The Hidden Meaning of Colour" series. Last time we looked at The Hidden Meaning of Red.]
Orange combines the vitality and sensuality of red with the optimism of yellow.
While red is demanding and attention-seeking, orange is seen as a positive colour that raises tolerance and strengthens will.
On the physical side, orange is associated with strength and endurance, making it a good colour for athletes.
Orange is:
A lot … Continue reading »
[Note: This is the first article in the “Colour Psychology in Web Design” series. In each article, we’ll be looking at a specific colour and how to use it in web design.]
Red is a sexy, active colour (see The Hidden Meaning of Red), but can look cheap or harsh if you use the wrong shade.
By adding a bit of blue and grey to red and you get burgundy.
Burgundy is a luscious shade that’s … Continue reading »
Red is the stimulating colour of fire and passion, and is connected to two of our most powerful drives: food and sex.
Blood, raw meat, apples, ripe berries are all red, and so its associations with craving and desire are deep within our consciousness.
Red is also about power, with its use in status and clothing ranging from the hats of Catholic cardinals to the shoes of Louis XIV and the execution dress of Mary Queen of Scots.
For the Catholic cardinals, their … Continue reading »
Hi, I’m Rachel. Contact me now to discuss your project.
